Wednesday, December 9, 2009

Chad Ochocinco: PR Genius

Since the Yankees deal for Curtis Granderson hasn't been finalized quite yet, I will hold off on writing about it...for now. Today, I have something else on my mind: The sideline "antics" and Twitter postings of one, Chad Ochocinco.

After scoring this week against the Lions, the artist formerly known as Chad Johnson donned a poncho and a sombrero on the sideline, drawing the ire of the No Fun League and a $30,000 fine. This stunt came just a month after Ochocinco was fined $20,000 for attempting to "bribe" an official.

Many people claim to be getting tired of Ochocinco's act, but don't count me among them. There is great entertainment value in his endzone and sideline celebrations, and their ridiculous nature continues to grow. I say, what's the true harm?

Skip Bayless suggested that the NFL needs to suspend Ochocinco for a game to prove a point. Meanwhile, Cowboys' offensive lineman Flozell Adams, who has been fined four separate times this season for a total of $75,000 for dirty play (two unnecessary roughness fines, one for kicking and one for tripping/kicking), plays on.

The behavior of Adams is far more deplorable than anything Ochocinco does. Adams is a dirtbag, while Ochocinco has fun. And at this point, opposing teams have to realize it's not about showing them up and it never has been.

If Ochocinco comes through on his promise to Adam Schefter this week that he will blow into the Vikings' mascot's horn if he scores, another fine will be sure to come from the league, possibly in the territory of Adams' latest fine ($50,000 for unnecessary roughness).

I am of the belief that no matter what you fine him, Ochocinco will not stop his antics. Five-digit fines will not hit him and his $3.55 million salary in the wallet.

Not to mention that all this fine money has made Ochocinco a cult hero of sorts. If Terrell Owens can get his own reality show by being a crybaby and a prima donna, why can't Ochocinco do the same upon his retirement (or sooner?)

I'm convinced that down the line, Ochocinco will more than make up for the fines he's accumulated by making his way into the world of reality television, making money off of his reputation as a showboat and an entertainer.

After everything he has pulled throughout his career, I don't think I'm alone in saying that I would watch whatever entertainment he creates. As I eluded to in the title of this blog, Chad Ochocinco is a public-relations GENIUS.

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